THE STORY
SOMETIMES OPPORTUNITIES ARISE THAT YOU CAN’T SAY NO TO. THAT WAS THE FEELING I HAD WHEN I CHOSE MY NEW PLATFORM, TO PRODUCE AND SELL JEANS DESIGNED BY ME. I’VE BEEN IN THE FASHION BUSINESS FOR OVER 32 YEARS, AND OFTEN SAT WITH THE FEELING THAT THERE WERE SEVERAL THINGS I COULD DO BETTER AND MORE AMBITIOUS. THAT’S WHAT I NOW WANT TO EXECUTE WITH MY OWN BRAND ASP JEANS. I HAVE BEEN DOING THIS SINCE 2015 AND HAVE GENERATED GREAT SALES WITH EXCITING, SELF-PRODUCED PRODUCTS. WE PLACE GREAT EMPHASIS ON PROVIDING GOOD, PERSONALIZED SERVICE AND DELIVERING PRODUCTS THAT ARE BETTER IN QUALITY, FIT AND AT A PRICE THAT CAN EASILY BE MATCHED AGAINST OTHER BRANDS. WE ARE THE SMALL COMPANY WITH GREAT AMBITIONS WITH TONS OF EXPERIENCE, GOOD QUALITY AND PERSONAL APPROACH ALONG WITH LOTS OF VALUE FOR MONEY.